HARO honored once again for its focus on sustainability. TOP ranking on the DEUTSCHLAND TEST 2021
The survey was conducted once again by ServiceValue, a highly respected analytical and consulting firm. Survey respondents were asked to identify the companies in an industry that they considered to be particularly sustainable. The respondents also awarded points for social commitment and responsible business practises (see issue No. 11/ 2021 of FOCUS newsmagazine dated 03/13/2021).
HARO is unreservedly recommended to others
Consumers gave HARO, Germany’s leading parquet brand, high marks in all three categories. This praise also extended to HARO floor-covering products that consumers viewed as being especially sustainable and high quality. The ratings by the respondents enabled HARO to be ranked No. 1 in the category “floor-covering maker”.
Long-term commitment pays off
HARO partners profit from this ranking across the board. The reason is simple: In the minds of consumers, HARO is a sustainable brand, just like in years past. “The new ranking as ‘award winner’ in the Deutschland Test confirms that we are moving in the right direction in terms of transparency and sustainability as part of everything we do,” Dr Peter M. Hamberger says. “We are proud of the fact that we produce only healthy living floor coverings that have been awarded such highly respected environmental certificates as the Blauer Engel (Blue Angel). We are also continuously improving our eco-balance. Our work here extends from the sources of our raw materials and energy management in our plants to well-conceived logistics processes. We stand for the very highest level of living comfort in harmony with nature.”
HARO partners should actively mention HARO’s latest award in their conversations with customers. In doing so, they can sell them not only on the company’s naturally beautiful flooring, but also on a brand that demonstrably stands for environmental action.
Related Articles
Related
Floor coverings: Nature Underfoot
Natural floor coverings are not only easy on the eye, they’re also durable and easy to clean – benefits that stem directly from Mother Nature herself. Real wood plays a leading role here, of course. There’s an increasing trend towards wide planks in timber flooring,...
The Blue Angel, The World’s First Environmental Seal
The Blue Angel the world’s first environmental seal, sets standards for environmentally conscious products and services. The Blue Angel is the ecolabel of the federal government of Germany since 1978. The Blue Angel sets high standards for environmentally friendly...
Engineered Timber Flooring Grade & Wood Texture
Wood GradeWood grain with natural amount of knots Look: Classically natural, timeless Natural to vibrant wood texture with a greater amount of knots Cracks, filled points and wormholes possible Look: Trendy, rusticMix of our different grades including heartwood...